Ad Blog

Just seen this work for the Cannon Pixmas – Bringing colour to life. It’s absolutely stunning, epic, beautiful stuff and works so well at dramatising the vivid colours:

Canon Pixma: Bringing colour to life from Dentsu London on Vimeo.

Also, I recently saw the following film which Dentsu, in conjunction with BERG, made to promote themselves. It’s a lovely bit of work, using iPads and Stop frame animation to extrude 3d light shapes.

Making Future Magic: iPad light painting from Dentsu London on Vimeo.

There is also an interesting post on their blog where they talk about 10 spartan rules which are 10 principles written in 1951 by President Yoshida to guide behaviour at Dentsu in Japan. They seem just as relevant today. Sadly, the 10 new ones which they added beneath it are utter BS and seem totally contrived. The original 10 are below:

No Comments | In: above the line, advertising, agency, animation, art, design, digital, music, technology, tv | tags: berg, dentsu, london. | #

This is amazing: thewildernessdowntown.com check it out.

It’s the video for Arcade Fire’s track, “we used to wait” and has taken things to the next level. It uses Google maps integration to pull in pictures and create video of your home town and integrate it seamlessly into the experience. It massively improves the context and effect of the song by personalising the experience and bringing the lyrics to life.

It also exclusively uses HTML5, rather than flash. This means it’s safest to view this on Chrome, as many browsers are not supporting it fully yet. However, it does mean that it should run on iPads etc – as Apple has famously snubbed flash in favour of the emerging HTML5. Certainly, it’s is very impressive indeed. However, some of the visual effects would be a lot slicker if they were done with flash. Also, ironically, the accessibility of this experience is actually less because it doesn’t use flash. Far less people have an HTML5 enabled browser than a flash plugin installed.

That said, I’m totally blown away by this and it’s good to show people the potential of HTML 5. Doing things like this speeds up the support for HTML5 which will benefit everyone.

Hats off to Google, Arcade Fire and everyone involved in the project.

No Comments | In: Uncategorized, advertising, animation, art, digital, music, social media, technology | tags: arcade fire, chrome, google, html5, the wilderness downtown, we used to wait. | #

Love this

No Comments | In: above the line, advertising, animation, art, design, digital, print, social media | | #

Saint picked up a bronze Cannes Lion (yes, I was there and it was great!)

Plus the NMA effectiveness award!

Plus, finalist and “in book” for the D&AD awards!

All for our work on: V&A Recode | Decode

Vid hereMy earlier post on it is here here and David Gamble’s interview with the D&AD here

To say I’m proud would be an understatement. We have had creativity and effectiveness rewarded for the same peice of work and it’s precisely the sort of work that we have been banging on about for ages. So, it’s a total vindication and hopefully will help us get more of our clients to buy into what we know is the right approach. Big up the team. You are all legends!

No Comments | In: above the line, advertising, animation, art, design, digital, saint, social media, technology | tags: david gamble, decode, recode, rkcr, saint london, y&r. | #

Check out this interactive billboard. It’s a great bit of work.

It’s VERY similar to this by Chris O’Shea

Hand from Above from Chris O’Shea on Vimeo.

For a funny but sad commentary / discussion / slanging match between much of the respected digital arts community and one “douchebag” director, who didnt need to get involved, go here

It’s a real shame that advertising agencies rip off people’s work so blatantly – without so much as a credit. I’m sure, half the time, that the artist involved wouldn’t even expect money if he were given some recognition.

No Comments | In: above the line, advertising, agency, animation, art, design, digital | tags: chris oshea, plagarism, studio 150. | #

This is lovely. Just lovely.

Augmented Shadow_document from Joon Y Moon on Vimeo.

No Comments | In: animation, art, design, future, technology | tags: augmented, shadow, table. | #

Beautiful piece of animation. Full screen, sound up.

http://www.spyfilms.com – Nuit Blanche explores a fleeting moment between two strangers, revealing their brief connection in a hyper real fantasy. Watch the “Making of” here – http://www.vimeo.com/9076775Directed by: Arev ManoukianCinematographer: Arev Manoukian

No Comments | In: animation, art, design, history, music | tags: black & white, car crash, restaurant, spy films, VFX. | #

This is great little short film (a fast paced preview of a larger effort) by MAYA Design created to put some perspective on the invisible but fast approaching challenges and opportunities in the pervasive computing age. For more information check out: http://www.maya.com/practices/research Really interested in the implications of a trillion-node world? Read Dr. Peter Lucas’s seminal white paper that not only predicted this sort of scaling and complexity but outlined some of the resilient patterns that we need to follow to get there from here. http://www.maya.com/portfolio/the-trillion-node-network

No Comments | In: animation, future, technology | tags: cloud, computers, future, technology, trillions. | #

Saint’s work for the V&A Museum has been nominated for a D&AD pencil

This is a fantastic achievement, whether we win it or not. Simply being nominated is a recognition of the quality of the work, and it’s thoroughly deserved. The team who worked on it all cared passionately about the project and went that extra mile at every stage to make it the best it could be. I’m tremendously proud of them all.

This accomplishment is made even more great by the fact that we had a tiny budget and managed to achieve a great deal with the pennies we had to spend. The work itself is well polished with great production values. We managed to use some new technologies such as Augmented Reality invites, which displayed an interactive 3d shape when held up to a webcam, and the results are absolutely outstanding. It was one of the most successful launches the V&A have ever done, surpassing visitor targets by 100%. The campaign reached 1.6 million people online and was featured on 1,122 social media channels.

You can view a video which summarises the campaign and its results here

Essentially, we were asked to promote the up coming Decode exhibition. It was a the largest installation of digital art in Britain and the theme was ‘open source’. These two concepts are an absolute dream to be working with as they provided a fertile ground for our creative concepts to explore.

The V&A had commissioned Karsten Schmidt to design a digital identity for the Decode exhibition. We asked if we could allow the users to get under the hood of this work and recode it themselves. To our surprise, the V&A and Karsten were fine with this. Happy days, this was all of a sudden a potentially very cool project indeed. So, we created a website with an interface that allowed users to control variables and affect the artwork in real time. We also made the code itself available and provided links to all the tools they would need get right down to the details and tinker away as much as they wanted. People could then submit their work to be displayed in the gallery. The best examples were then built into the digital outdoor display, such as the cross track projectors and LCD screens. The very best work was then put into the exhibition itself. This was a great example of UGC or Co-Creation actually providing something that was valuable and not just a gimmick. It was fundamentally in line with the theme of the exhibition and helped increase amplification because the sort of people who would enjoy the installation were also the sort of people who would enjoy tinkering with the code and embraced the open source philosophy.

All in all a really super piece of work and very much in line with the beliefs and values that we at Saint embrace.

View the summary video here

1 Comment | In: advertising, animation, design, digital, saint, technology | tags: awards, D&AD, david gamble, decode, digital art, exhibition, Karsten Schmidt, open source, pencil, recode, recode decode, saint, V&A. | #

High Quality video that needs full screen to be appreciated fully.

Unbelievable that it’s all CGI

via The Third & The Seventh on Vimeo.

No Comments | In: animation, art, design | | #