Just seen this work for the Cannon Pixmas – Bringing colour to life. It’s absolutely stunning, epic, beautiful stuff and works so well at dramatising the vivid colours:
Also, I recently saw the following film which Dentsu, in conjunction with BERG, made to promote themselves. It’s a lovely bit of work, using iPads and Stop frame animation to extrude 3d light shapes.
There is also an interesting post on their blog where they talk about 10 spartan rules which are 10 principles written in 1951 by President Yoshida to guide behaviour at Dentsu in Japan. They seem just as relevant today. Sadly, the 10 new ones which they added beneath it are utter BS and seem totally contrived. The original 10 are below:
1. Create work for yourself; don’t wait for work to be assigned to you.
2. Take an active role in all your endeavours, not a passive one.
3. Seek out large and complex jobs. Trivial tasks debase you.
5. Once you begin a task, complete it. Never give up.
6. Lead your fellow workers. Be an example for them to follow.
7. Set goals for yourself to ensure a constant sense of purpose. This will give you perseverance and hope for the future.
8. Move with confidence. Confidence gives your work force, focus and substance.
9. Find new solutions. This is the way we ensure satisfactory service.
10. When conflict is necessary don’t shy away from it or be afraid. Conflict is the mother of progress and the source of aggressive enterprise. If you fear conflict, you will become timid and servile.
It’s the video for Arcade Fire’s track, “we used to wait” and has taken things to the next level. It uses Google maps integration to pull in pictures and create video of your home town and integrate it seamlessly into the experience. It massively improves the context and effect of the song by personalising the experience and bringing the lyrics to life.
It also exclusively uses HTML5, rather than flash. This means it’s safest to view this on Chrome, as many browsers are not supporting it fully yet. However, it does mean that it should run on iPads etc – as Apple has famously snubbed flash in favour of the emerging HTML5. Certainly, it’s is very impressive indeed. However, some of the visual effects would be a lot slicker if they were done with flash. Also, ironically, the accessibility of this experience is actually less because it doesn’t use flash. Far less people have an HTML5 enabled browser than a flash plugin installed.
That said, I’m totally blown away by this and it’s good to show people the potential of HTML 5. Doing things like this speeds up the support for HTML5 which will benefit everyone.
Hats off to Google, Arcade Fire and everyone involved in the project.
Beautiful piece of animation. Full screen, sound up.
http://www.spyfilms.com – Nuit Blanche explores a fleeting moment between two strangers, revealing their brief connection in a hyper real fantasy. Watch the “Making of” here – http://www.vimeo.com/9076775Directed by: Arev ManoukianCinematographer: Arev Manoukian
On Thursday night we threw a party. It was to celebrate the launch of our recent campaign for Kopparberg but it also coincided roughly with Saint’s 3rd birthday, so we combined forces and had a joint knees up!
It was a really good night with plenty of free cider, an excellent live band – Clock Opera, and some Saint DJs like Mark Sun. I was due to be spinning the last set but bowed out the day before in a vein attempt to ensure I left early. Needless to say, I didn’t !
Saint has really matured and no longer creates digital ad ons but proper fully rounded integrated campaigns. It is a serious contender and the Kopparberg work proves this beautifully.
In a nutshell the strategy was to enable the brand to grow without deserting its roots. The sort of people who helped build this brand are the trendy underground party people most likely to be found in the Hawley Arms or the Proud Galleries for example. We landed on the area of discovery and thought this would be a rich seam to explore. The idea is that where you find the sorts of cool stuff these people seek out, you will find Kopparberg.
To articulate this point we found an unsigned band – The Joy Formidable - who had a great track - The Greatest Light is The Greatest Shade. And we held a mini gig, packed it full of party people, various cameras, and shot a promo for them to use for the release. The video will be out soon.
From the same footage, we created a 60 second spot which is currently showing at art house cinemas and may be played on tv shortly. The ad is below.
We used the same assets to create the print executions, once again playing on the discovery theme but also referencing the website, blog, Facebook page and Twitter feed which we created. The blog and Twitter account help facilitate discovery by keeping the followers up to date on the up n coming gigs and parties.
You can access the website here findkopparberg.com. I really love this site. It feels fresh and modern, it is accesible, doesn’t rely on flash, plus it works well on mobile devices and totally nails the brand.
We also created something in conjunction with Vice magazine, called the Kopparberg Klash, which is a way of discovering hot new talent in the creative industries. One such person is perfectly represented in the gifted street photographer, Jonathan Winstone who was at the shoot and took some stunning photos.
The campaign was created with a pretty small budget but by reducing waste, stripping out layers of management, and staying true to the brand we have managed to create an authentic and credible body of work. A fully integrated piece which places just as much importance on the events and blog posts as it does the traditional broadcast activities.
