Just seen this work for the Cannon Pixmas – Bringing colour to life. It’s absolutely stunning, epic, beautiful stuff and works so well at dramatising the vivid colours:
Canon Pixma: Bringing colour to life from Dentsu London on Vimeo.
Also, I recently saw the following film which Dentsu, in conjunction with BERG, made to promote themselves. It’s a lovely bit of work, using iPads and Stop frame animation to extrude 3d light shapes.
Making Future Magic: iPad light painting from Dentsu London on Vimeo.
There is also an interesting post on their blog where they talk about 10 spartan rules which are 10 principles written in 1951 by President Yoshida to guide behaviour at Dentsu in Japan. They seem just as relevant today. Sadly, the 10 new ones which they added beneath it are utter BS and seem totally contrived. The original 10 are below:
1. Create work for yourself; don’t wait for work to be assigned to you.
2. Take an active role in all your endeavours, not a passive one.
3. Seek out large and complex jobs. Trivial tasks debase you.
4. Welcome difficult assignments. Choose them. Progress lies in accomplishing difficult work.
5. Once you begin a task, complete it. Never give up.
6. Lead your fellow workers. Be an example for them to follow.
7. Set goals for yourself to ensure a constant sense of purpose. This will give you perseverance and hope for the future.
8. Move with confidence. Confidence gives your work force, focus and substance.
9. Find new solutions. This is the way we ensure satisfactory service.
10. When conflict is necessary don’t shy away from it or be afraid. Conflict is the mother of progress and the source of aggressive enterprise. If you fear conflict, you will become timid and servile.
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